Nick Hornby on “How to Read” applies to politics
August 26, 2006, 7:20 pm
Filed under: candidates/campaigns/elections, marketing, writing/language

Nick Hornby had a piece in the London Telegraph that displays compassion about readers who just can’t get through the latest biography of an early 20th century figure– and he’s right. Slogging through is overrated. The peice also held this nugget:

“If reading books is to survive as a leisure activity – and there are statistics that show that this is by no means assured – then we have to promote the joys of reading, rather than the (dubious) benefits.

“I would never attempt to dissuade anyone from reading a book. But please, if you’re reading a book that’s killing you, put it down and read something else, just as you would reach for the remote if you weren’t enjoying a television programme…”

So many political practitioners are, frankly, humorless grinds– who are willing to do anything ANYTHING to win. That intensity obliterates their humanity, and renders them ill-suited to use humor and emotion to make their legitimate points. “Benefits” based appeals aren’t always enough to put you over the top.


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