How “networked” are political sites?
August 7, 2006, 10:01 pm
Filed under: candidates/campaigns/elections, handlers, web

A key measure of relevance for a website is its “network effect” — the number of inbound and outbound links to that site’s pages. Google uses a patented algorithm to probe for that networkedness and ranks sites with more (authentic) links higher up in the rankings.

Bivings rated this aspect of site relevance.

The webheads (Bivings and others) looking at this need to understand that (at least on the D side of things) most campaigns are lucky to have any site up that isn’t brochureware (or the slight notch above brochureware whose main purpose is harvesting emails for later fundraising pitches).

Real disclosure of a candidate’s persona on the web– in a myspace or personal-blog kind of way– just isn’t gonna happen very quickly. Most campaign communications infrastructure have been very command-and-control, not at all a series of small pieces loosely joined.

Getting the beltway’s Gang of 400 <tm The Note> comfortable with decentralization could have a perverse effect– more noise from more sources could further obscure accountability for success or failure (one of Kos’s main complaints about the Consultant Culture).

If Lamont loses, for example, how much could be pinned on the blackface shot — which is plausibly responsible for the last-week tightening by five points in the Quinnipiac poll??


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