Memos. Yeah, that’s the ticket.
July 31, 2006, 2:49 pm
Filed under: candidates/campaigns/elections, handlers

From today’s WaPo, a story on the so-called Atlas Project:

“…This fall, the three founders, as well as a few full-time staffers, will begin studying election results from the past two presidential races in the 12 to 14 states likely to provide the margin of victory for the next president.

The group will then travel to the battleground states to interview elected officials, campaign operatives and key activists to learn about winning in these critical states.

The third leg of the project will be a broad polling and targeting operation. Three prominent polling firms — Garin Hart Yang Research Group, Penn Schoen & Berland and Brilliant Corners — will conduct the surveys, while Copernicus Analytics will analyze demographic data so political messages can be crafted to reach very small constituencies.

Finally, the group will draft memos focused on the individual states and based on everything they have learned…”

Steve Rosenthal, one of the three founders of the project, goes on to be quoted

“In the heat of an election, it seems we’re always playing catch-up,” Rosenthal said. “Our goal with this project is to bring together the best strategic thinkers — the innovators at the state and national level — to learn from what’s been done over the past several elections.”

We’re always playing catchup for a reason; operatives like Rosenthal largely ignore innovators– unless they’re Republicans– and end up fighting the last battle, not the one they’re in. This project as described just continues that tradition, sadly.


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