latetotheparty

One of the many things about the Lamont campaign which will revise the conventional wisdom has been his inventive ads. Seeing this one (haven’t figured out how to embed the ad in wordpress, sorry) brings to mind one possible way which could be big. Watch it, then come back here.

(…)

This ad responds to the environment in which the ads are playing– the rock-em-sock-em of a top-tier race within a two-minute-and-two-second commercial break, less than a month before the election.

And the content kicks the struts out from under the whole negative ad approach, following No. 5 of Saul Alinsky’s Rules for Radicals: “Ridicule is man’s most potent weapon.”

With any luck, we’ll see more Democrats paying attention to context and executing this kind of brilliant jujitsu.